About

Rising Costs, Fading Voices 

Bringing Awareness Back to the Heart of Community

Over the years, I’ve watched how social media — once a free space for connection, awareness, and shared compassion — has slowly turned into a system that rewards money over meaning.

The cost to reach and engage people online continues to rise. Ads, boosted posts, and sponsored content have become the new standard, and those who can’t afford to pay are being left behind. For many grassroots efforts, small charities, and local projects, this means their voices are getting lost beneath the noise of paid promotion.

It’s discouraging to see. Larger organizations with big budgets are spending thousands on social media consultants and marketing agencies — funds that, in my opinion, should be staying in the community and going directly to those in need. When money meant to help people gets redirected into corporate systems, the very heart of giving is weakened.

This isn’t just about social media. It’s about a growing divide — a world where visibility is purchased, and genuine community-driven change is pushed aside. It’s another quiet form of corporate greed, slowly edging out the grassroots efforts that once made social media such a powerful place for connection and care.

But I believe we can change that.

I’ve been working on a new approach — one that brings back the balance. A way to rebuild awareness and engagement without relying on paid advertising. A way for grassroots efforts and local small businesses to support one another through shared energy, creativity, and compassion.

The idea is simple: when we work together, we don’t need to compete for attention. We can lift one another up, create shared visibility, and make sure support flows back into our communities — where it belongs.

It’s been a long, slow process, but change takes time. My next post will share more about how this new system works and how we can all take part. Because I still believe in what brought us here in the first place — love, compassion, and the belief that real change comes from people helping people.